About

About the conference

Welcome to the roofing process conference 2021

Join us in Orlando, Florida from December 9 - 10 for the Roofing Process Conference 2021!

In addition to our lineup of expert keynote speakers, we will also have plenty of breakout speakers, afterparties, product giveaways, and so much more!

Reserve your ticket today!

Roofing Process Conference 2021

Days until Roofing Process Conference

Speakers

Keynote Speakers

Marcus Lemonis
Marcus Lemonis
Chairman & CEO, Camping World & Good Sam Enterprises

Best known for breathing life back into struggling small businesses on CNBC’s The Profit, Marcus Lemonis is more than a TV personality. He is a successful entrepreneur, advocate, and philanthropist.

Marcus Sheridan
Marcus Sheridan
International Keynote Speaker. Best-Selling Author of They Ask, You Answer

Acclaimed international keynote speaker and author of They Ask, You Answer. Marcus was named one of the “20 Speakers You Don’t Want to Miss” by Forbes and has been featured in the New York Times, The Globe and Mail, and more.

Kevin Harrington
Kevin Harrington
Success Catalyst/Original “Shark”. Creator of the As Seen on TV brand

One of the original “sharks” of the popular ABC show Shark Tank, Kevin Harrington was dubbed “One of the Top Entrepreneurs of Our Time,” by Entrepreneur Magazine. Harrington has launched over 20 businesses, with over $5 billion dollars in sales.

Martin Pettigrew
Martin Pettigrew
CEO of Monarch Roofing, Inc.

Martin Pettigrew, who founded Monarch Roofing, Inc. in 2007, is the recipient of the GAF Master Elite Contractor Award, and is part of the Three Star Presidents Club -- the highest possible designation in contracting.

Sam Taggart
Sam Taggart
Serial Entrepreneur. Author of The ABC’$ of Closing

Sam Taggart, the founder of The D2DExperts and the CEO of Vanilla, is a master of door to door sales, among other sales techniques. Sam Taggart specializes in sales, leadership, motivational speaking, and recruiting talented sales reps.

Lenny Scarola
Lenny Scarola
President DreamHome Rodney Webb University International Consultant

Lenny Scarola is the owner of “Dream Home”, a roofing company in Washington D.C., Baltimore MD area. He has also served under Rodney Webb as a consultant working with dozens of the top roofers in North America for nearly a decade.

Breakout Speakers

Ryan Groth
Ryan Groth
CEO of Sales Transformation Group, Inc. Helping Trade Enterprises Implement High Performing Sales Systems

Ryan Groth, the CEO of Sales Transformation Group Inc, helps trade enterprises implement high performing sales systems. He and his team have transformed over 500 trades businesses through their innovative sales transformation model.

Eric Reno
Eric Reno
Owner/President of Paramount Building, Inc.

The Owner/President of Paramount Building, Inc, Eric Reno is one of the Top-Rated Roofers in Michigan. He and his team were awarded the Angie’s List Super Service Award in 2020.

Dustan Biegler
Dustan Biegler
CEO of Apple Roofing, Inc.

Dustan Biegler and his team proudly serve the Lincoln, NE area. Dustan has served as the CEO of Apple Roofing, Inc for the past nine years and the President of Biegler Puckett and Kulhmann Investments for the past ten years.

Heath Hicks
Heath Hicks
CEO of AVCO Roofing, Inc.

Heath Hicks is the proud CEO of AVCO Roofing, Inc, one of the Top-Rated roofing companies in Texas. AVCO Roofing are proud recipients of the Home Advisor’s Elite Service Award and five-time winners of the Angie’s List Super Service Award.

Adam Bensman
Adam Bensman
Roofing Sales & Marketing Coach. The Roof Strategist

Adam Bensman, the founder of The Roof Strategist, will help you take your roofing sales to the next level. He has helped thousands of sales reps earn six-figures (or multiple six-figures) in roofing sales. He went from strugglin massage therapist to earning six-figures in 8 months and can help you do the same!

Adam Sand
Adam Sand
The owner of Sargeant's Roofing

Adam Sand, also known as Roofing Company Growth Hacker, provides a "done with you" approach combining private and group coaching, in-person and online for roofing business owners, to turbocharge their business sales leads and revenues.

Harvey V. Cohen
Harvey V. Cohen
CEO and Attorney for CLG

Mr. Cohen teaches courses that provide continuing education credits approved through the IICRC. The IICRC certifies restoration companies for trade-specific talents.

John DeRosa
John DeRosa
Director of Contractor Training & Business Development at SRS Distribution

John has a wealth of experience in the sales and contractor training space. Over the course of his career, John has facilitated more than 3,000 seminars throughout the United States and Canada.

DaShaun Bryant
DaShaun Bryant
The owner of Roof Hustlers, Roofing Trainer and Coach

Dashaun Bryant is a Door to Door Sales Coach and Trainer with years of experience in the Storm Restoration Industry. He helps Door to Door salesmen maximize their potential, by teaching them how to Hustle with Principles.

Jason Reisman
Jason Reisman
General Manager of Eustis Roofing Company

Jason Reisman is hands-on with finding solutions to difficult problems and constantly researching, exploring new concepts, discovering new inventive ways. He is passionate about being the most experienced, knowledgeable, and dependable in the roofing trade.

Ian Ouwerkerk
Ian Ouwerkerk
Breakthrough Academy Business Coach

Ian Ouwerkerk spent 20 years in the construction industry heavily involved in the general contracting, concrete, and landscaping sectors. As a College Pro franchisee, he also set every record for revenue, quality, profit, and tech productivity in the company's near 50-year history.

Joseph Hughes
Joseph Hughes
The owner and marketing director of Contractor Dynamics

After growing up as a 6th generation family member in his family’s construction company in NJ & NYC, Joseph founded Contractor Dynamics in 2013 to help roofing & contracting companies leverage marketing to become market leaders.

Todd Beckman
Todd Beckman
Team Lead Trainer at XM8 Mastery

Todd Beckman specializes in training Contractors and Insurance Adjusters in the storm restoration industry.  His prior experience as a Contractor-turned-Adjuster gives him a unique perspective on using ‘real world’ experience to train others employing best practices.

Elizabeth Calzadilla
Elizabeth Calzadilla
Entrepreneur. CEO. Innovator. Business Owner

Elizabeth Calzadilla is a self-made entrepreneur that has a deep passion for the roofing industry. She is the founder and CEO of Business411, Marketing411, ClearBoost, Mortgage Loans 411, RealtyBrands411, Able Commercial Network, Roofing Industry News and OnlyRoofers, a growing roofing podcast.

Brittany Alexander
Brittany Alexander
Premier Property Law PLLC

Attorney Brittany Alexander spent almost two years representing homeowners insurance companies, learning the tricks they use to deny and delay insurance claims. Now, she takes her experience from defending those companies and uses it to fight for homeowners across Florida.

Jen Silver
Jen Silver
Owner of Roofing Utah. Founding member of Women Owned Businesses of Northern Utah

Jen prides herself on her work to help eliminate gender barriers for other aspiring women entrepreneurs, particularly in the male-dominated construction industry. Her current focus is on educating contractors across the country on the use of retail lump sum contracts and consumer project financing, including projects involving insurance claims.

Rob Clemons
Rob Clemons
General Manager, Monarch Roofing, Myrtle Beach

Rob has performed public speaking engagements for many years with one of his proudest moments being his guest speaking for the National Association of Realtors at their National Expo. He was designated as a South Carolina “Master Builder” which is a rare achievement in the industry.

Mark Godaire
Mark Godaire
Sales Director, Monarch Roofing Brands, Myrtle Beach

Mark is helping to improve the sales teams at all locations as well as assisting in the training programs for new franchisees. He enjoys teaching and motivating individuals to become the best versions of themselves to achieve their goals.

Schedule

Who's Speaking?

Conference Schedule

11:00 a.m. - 3:00 p.m.

Pre-Registration

The main registration for conference attendees. This is the time to get checked-in and ready for upcoming events. Set-up begins during this time. All VIPs will receive passes to Wednesday workshops, photos, handbooks and more. All members are HIGHLY ENCOURAGED to check in at this time in order to avoid the crowds.

2:00 p.m. - 5:00 p.m.

ultra vip Marcus Sheridan
Marcus Sheridan Master Class.
Digital Sales and Marketing Mastery for 2021 and Beyond: A Deep Dive

VIP Access Only. We will be kicking off this conference with our headline keynote speaker Marcus Sheridan and his master class. In this three-hour workshop, Marcus will help us answer the most important questions in business today. In an internet-based world, it’s more important than ever to become GREAT in sales and marketing, especially in roofing. But the question is, where do we start? What are customers really looking for? And how do we build systems with lasting results? If you want to truly scale and evolve your business, this master class is essential.

6:00 p.m. - 10:00 p.m.

Opa Welcome Party
Opa Welcome Party

The inaugural welcome dinner for our VIP attendees. This welcome party will be held at Taverna Opa, the #1 rated Greek restaurant in Orlando. Guests will enjoy dinner, cocktails, networking opportunities, and fun at this party.

6:00 a.m. - 6:45 a.m.

Workout
Workout

Greatness begins in the morning. Start your day right with a workout session at the Rosen Centre Fitness Center. Facilities are fully equipped with weights and machines.

7:00 a.m. - 7:45 a.m.

Registration
Registration

Walk-ins and last-minute attendees will register outside the conference room at this time. All attendees will receive their badges, photos, handbooks and more. All VIP attendees will receive passes to breakout sessions and more. *We highly recommend registering on December 8th to avoid the crowds.

8:00 a.m. - 8:45 a.m.

Breakfast
Breakfast/Expo

All attendees will be served a buffet-style breakfast at the Rosen Centre Hotel prior to the day’s events.

9:00 a.m. - 9:45 a.m.

Marcus Sheridan
Marcus Sheridan Keynote.
Transformative Leadership Communication

Smart organizations recognize the art of advanced communication and presentation skills are fundamental to success in today’s fast-paced and ultra-competitive sales environment. In order to lead, one must also know how to effectively communicate so as to motivate, move, and inspire others.

International keynote speaker and business leader Marcus Sheridan has been motivating audiences for years – and as a result, leaders have sought out Marcus’s help and expertise to improve their own communication skills.

In this keynote program, Marcus will share specific strategies and techniques to help leaders communicate with more impact, ease, and efficacy.

10:00 a.m. - 10:45 a.m.

Breakout Session
Breakout Sessions

We will be kicking off with our first breakout sessions of the conference. We will have breakout speakers, workshops, and numerous networking opportunities. VIP attendees will have guaranteed access to all breakout sessions. Limited access to breakout sessions will be granted to other attendees, based on availability.

Learn more about all Breakout Speakers

11:00 a.m. - 11:45 a.m.

Kevin Harrington
Kevin Harrington Keynote.
How to Become a Key Person of Influence by Building Your Brand

Think about the industry that you are in right now, then vision the main people in your industry that come to mind. These people get recognized for their work, they get bigger deals, they make more money, they are the Key People of Influence in your industry.

The question is, why are you not one of them and how do you become that Key Person of Influence.

Kevin will walk through his steps to become a Key Person of Influence in your industry, how to build your brand, and expand your business.

12:00 p.m. - 12:45 p.m.

Lunch
Lunch/Expo

Lunch will be provided to all conference attendees. All Ultra VIPs will have a private lunch with some of our breakout speakers.

1:00 a.m. - 1:45 a.m.

Martin Pettigrew
Martin Pettigrew Keynote.
Machine. Scale. Dominate

Debuting as a keynote speaker, Martin Pettigrew is a veteran in the roofing industry and an industry award winner. If you want to scale your roofing business, don’t miss out on this speech! All attendees will have access to this keynote speech. All Ultra VIPs are guaranteed front row/VIP seating for this event.

2:00 p.m. - 2:45 p.m.

Breakout
Breakout Sessions

We will have breakout speakers, workshops, and numerous networking opportunities. All VIP attendees will have guaranteed access to all breakout sessions. Limited access to breakout sessions will be granted to other attendees, based on availability.

Learn more about all Breakout Speakers

3:00 p.m. - 3:45 p.m.

Sam Taggart
Sam Taggart Keynote.
How to Recruit Top Talent

Many roofers think too small, they try to do all things, they are overwhelmed. Find top performers fast and scale your company.

4:00 p.m. - 5:00 p.m.

Brittany Alexander
Florida Power Hour

Hey Florida Roofers, this one's for you!

Exclusive 1-on-1 Q&A with Lawyer Britt and Premier Property Law attorneys. Come ask a Florida lawyer anything: Using AOBs vs Contingency Contracts, Advertising restrictions after Senate Bill 76, Handling insurance claims, and more free legal advice. Make connections & break the ice over an OPEN BAR, Floridian style!

8:00 p.m. - 11:00 p.m.

vip Mango’s Tropical Cafe
Mangos Afterparty/Awards

The Awards Ceremony will be held at Mango’s Tropical Cafe, one of the hottest nightclubs in Orlando. All VIP attendees will have access to the afterparty and the awards ceremony.

10:00 p.m - 1:00 a.m.

ultra vip Blue Martini
Blue Martini

After an action-packed day of business, now it’s time to party! Join us at Blue Martini, a hot Orlando nightclub, for a night of fun and drinks. This event is for Ultra VIPs Only.

6:00 a.m. - 6:45 a.m.

Workout
Workout

Greatness begins in the morning. Start your day right with a workout session at the Rosen Centre Fitness Center. Facilities are fully equipped with weights and machines.

7:00 a.m. - 7:45 a.m.

Registration
Registration

Walk-ins and last-minute attendees will register outside the conference room at this time. All attendees will receive their badges, photos, handbooks and more. All VIP attendees will receive passes to breakout sessions and more. *We highly recommend registering on December 8th to avoid the crowds.

8:00 a.m. - 8:45 a.m.

Breakfast
Breakfast/Expo

All attendees will be served a buffet-style breakfast at the Rosen Centre Hotel prior to the day’s events.

9:00 a.m. - 9:45 a.m.

Network Expo
Network Expo

This is the ultimate networking event for conference attendees and vendors to connect. Conference attendees will have the opportunity to make business connections.

10:00 a.m. - 10:45 a.m.

Marcus Lemonis
Marcus Lemonis Keynote.
The Business Turnaround King

Many know him as the “business turnaround king” and star of CNBC’s prime time reality series The Profit. Lemonis’ notoriety has been established by his tenacity, shrewdness, and determination. His biggest business success is as the chairman and CEO of Camping World, the nation’s largest RV and outdoor retailer, and Good Sam, the world’s largest RV owner’s organization. On his TV show, The Profit, he lends his expertise to struggling small businesses around the country, judging, and improving them with the “3P” principle: “People / Process / Product.”

11:00 a.m. - 11:45 a.m.

Breakout Session
Breakout Sessions

We will be kicking off with our first breakout sessions of the conference. We will have breakout speakers, workshops, and numerous networking opportunities. VIP attendees will have guaranteed access to all breakout sessions. Limited access to breakout sessions will be granted to other attendees, based on availability.

Learn more about all Breakout Speakers

12:00 p.m. - 12:45 p.m.

Lunch
Lunch/Expo

Lunch will be provided to all conference attendees. All Ultra VIPs will have a private lunch with some of our breakout speakers.

1:00 a.m. - 1:45 a.m.

Lenny Scarola
Lenny Scarola Keynote.
How to Raise Your Prices Without Losing Your Business

In this unprecedented time the roofing industry has seen multiple price increases from manufacturing, distribution and labor. It is the responsibility of the business owner to maintain profit margin and keep the entire company staff not only maintaining but increasing their income.

Lenny Scarola will show you how you can not just pass on the price increases to the customer but increase your company’s margin all while increasing the company’s close rate and not losing customers to ‘low bid’ competition.

Whether your business focuses primarily on retail or restoration work, every business is experiencing increases in costs. Every business can benefit from the information that will be covered in this breakout.

2:00 p.m. - 2:45 p.m.

Breakout
Breakout Sessions/Expo

Attendees will have access to a variety of breakout sessions. We will have breakout speakers, workshops, and numerous networking opportunities. All VIP attendees will have guaranteed access to all breakout sessions. Limited access to breakout sessions will be granted to other attendees, based on availability.

Learn more about all Breakout Speakers

3:00 p.m. - 3:45 p.m.

Breakout QA
Breakout Q & A

Conference attendees will have the opportunity to listen in on a breakout q & a. Some will have the opportunity to ask breakout speakers their own questions, whether it’s about the industry or their speeches.

4:00 p.m. - 6:00 p.m.

Expo/Networking
Expo/Networking

This is the ultimate networking event for conference attendees and vendors to connect. Conference attendees will have the opportunity to make business connections.

6:00 p.m. - 9:00 p.m.

ultra vip Blue Martini
Blue Martini

After an action-packed day of business, now it’s time to party! Join us at Blue Martini, a hot Orlando nightclub, for a night of fun and drinks. This event is for Ultra VIPs Only.

Breakout

Breakout Sessions

20 Breakout Speakers will deliver their presentation 4 times - twice each day

  • Day 1 - 10:00 a.m. - 10:45 a.m. & 2:00 p.m. - 2:45 p.m.
  • Day 2 - 11:00 a.m. - 11:45 a.m. & 2:00 p.m. - 2:45 p.m.

The room of each session will be announced

Room
TBD

Ryan Groth
Ryan Groth
VIP + Ultra VIP
How to Improve Your Company Close Ratio (if Tony Stark becomes your Sales Manager)

Have you ever analyzed how hard it is to scale your company with low margins and an average to a below-average closing ratio? What if you cared about the health of your closing ratio like you do the health of the fuel tank of your Diesel?

If you'd like to increase the closing ratio of your roofing company, whether you're in Residential Insurance, Retail or Commercial - then join me in this live presentation of how we can pull three levers to bring this superior ability to your sales organization. We are going to show examples of the power of a strong closing ratio and what you can do to increase yours immediately.

Room
TBD

Heath Hicks
Heath Hicks
VIP + Ultra VIP
Have any questions? Well now is your chance to ask me anything!

I am Heath Hicks, owner of both Avco Roofing and The Catch All, and I have learned a lot along the way and am excited to share it with you. I am not your typical entrepreneur, because my goal is not to make the biggest company or swim in piles of money Scrooge McDuck style.

My goal, since day 1, is to help the people in my company succeed. That's what motivates me. I would love to connect with you and help you help your team succeed.

Bring on the tough questions:

How much money should an owner make? How do I scale? How many employees do I need for the size of my company? How much should I be paying my salespeople?

Room
TBD

Dustan Biegler
Dustan Biegler
VIP + Ultra VIP
TBD

TBD

Room
TBD

Adam Bensman
Adam Bensman
VIP + Ultra VIP
9 Fast Fixes to Close Even More Without Changing Much Else

The sales presentation went great, and then you hear it... "We'll call you in a few days after we think about it." But you never heard back? Caught in the voicemail loop? How come you didn't close it when it felt so right?

REALITY CHECK: It means that you did something that made your homeowner panic inside. But what could it be? It took me almost 11 years to figure it out. And it only came to me after being the "silent observer" of LIVE sales appointments inside homes across the US.

I watched the body language triggers like a hawk. When he did this, she did that. It all started to make sense. Nearly every rep I worked with was making one of these unconscious mistakes that was making homeowners panic. Worst of all - the rep had no idea!

These unconscious mistakes are like pulling money out of your pocket! But who wants to hear what not to do? Instead, join me to learn these 9 easy ways to get you and your team closing a ton more sales without changing much else. Use these on your next sale and see how closing got even easier.

Room
TBD

Martin Pettigrew
Martin Pettigrew
Main Conference
Machine. Scale. Dominate Q&A

Debuting as a keynote speaker, Martin Pettigrew is a veteran in the roofing industry and an industry award winner. If you want to scale your roofing business, don’t miss out on this speech! All attendees will have access to this keynote speech. All Ultra VIPs are guaranteed front row/VIP seating for this event.

Room
TBD

Harvey Cohen
Harvey Cohen
Main Conference
Insider Secrets Every Roofer Needs to Know to Work In Florida

Cohen Law Group has been helping contractors with their insurance claims for over 20 years. We are the leading experts in first party property damage insurance claims.

Room
TBD

John DeRosa
John DeRosa
Main Conference
Pricing Hacks that will DRAMATICALLY Improve Your Profits

Utilizing smart pricing strategies is a must to succeed in today's highly competitive market. By pricing strategically, you have the opportunity to increase sales without reducing prices, or use a higher price to help you increase sales.

This workshop will take a look at some powerful, easy-to-use concepts you can use to make your proposal price more appealing and influence buyers to spend more with you.

Here’s some of what you will learn:

Goldilocks Pricing: You will learn how to build a "good, better, best" product offering guaranteed to upsell the majority of your prospects.

Anchor Pricing: You will learn how to use price anchors to reduce sticker shock and price condition your prospect to a more realistic price expectation.

Decoy Pricing: Learn how to use pricing “decoys” that compel your prospects to buy the option or system you want to sell them.

Room
TBD

DaShaun Bryant
DaShaun Bryant
Main Conference
How to communicate with homeowners in their buyers language and sell them how they want to be sold vs how you want to be sold

If you've ever been at the front door speaking to a homeowner and it almost felt like you were speaking a different language, It's probably because you were. All Homeowners have ways that they like to receive information and if you aren't aware of how to deliver that information, the right way you might as well be speaking a different language because you and your homeowner won't be on the same page.

One of the most common issues I find when I coach sales guys is that they have a bad habit of selling their prospects the way they like to be sold vs selling their prospects the way they prefer to be sold. Just like most of us talk to our partners they way we like to be spoken to and not the way our partners prefer to be spoken to. This lapse in communication may be causing friction between you and your homeowner and causing you to lose deals not because they don't want your help but simply because you don't speak their buyers language.

You no longer have to worry about that, we are going to show you how to become bilingual at the doors and i don't mean learning how to speak spanish but i am going to show you how to adapt, and speak your homeowners buyers language and sale them the way they like to be sold, allowing you to communicate effectively and efficiently at door which in return helps you close more deals and make more money!

Room
TBD

Kevin Harrington
Kevin Harrington
Main Conference
How to Become a Key Person of Influence by Building Your Brand Q&A

Think about the industry that you are in right now, then vision the main people in your industry that come to mind. These people get recognized for their work, they get bigger deals, they make more money, they are the Key People of Influence in your industry.

The question is, why are you not one of them and how do you become that Key Person of Influence.

Kevin will walk through his steps to become a Key Person of Influence in your industry, how to build your brand, and expand your business.

Room
TBD

Sam Taggart
Sam Taggart
Main Conference
How to Recruit Top Talent Q&A

Many roofers think too small, they try to do all things, they are overwhelmed. Find top performers fast and scale your company.

Room
TBD

Jason Reisman
Jason Reisman
Main Conference
From Nascar to Roofing - Finding a Competitive Edge In the Roofing Industry

As a former NASCAR Team Member with a passion for that business (make no mistake…it IS a business), Jason Reisman with Eustis Roofing has a unique understanding of this world.

Most importantly, he understands everything changes when the green flag flies. All the templates, identical parts and strict guidelines mean nothing when 43 cars dive into turn one 3-wide at over 150 mph.

To the casual observer, the roofing industry is littered with companies that all do the same things. Other than the colors, the names, and players they all do the same thing. They are interchangeable. They are a commodity.

Jason realized something seemingly so simple…not to be mistaken with easy…but incredibly simple. Differentiation was the key. He set out to be an innovator in a structured industry of sameness. Leaning on those NASCAR roots, he worked passionately to impact the roofing business.

This is not a new formula. It almost seems too easy. The industry is looking for the next big thing or the next new technology. But what if it was that simple. Jason has approached this business with the passion and dedication of a top tier NASCAR team bringing Victory Lane within sight. This passion brings dedicated customers, consistent referrals, qualified employees and top-notch crews knocking on the Eustis Roofing doors. Differentiation is the key. How will you be different?

Gentleman, start your engines.

Room
TBD

Ian Ouwerkerk
Ian Ouwerkerk
Main Conference
Running a Business with No Strategic Plan is Like a Treasure Hunt with no Map

What's your vision for your company? Where do you want to be in 5, 10, 15 years? If the answer is 🤷‍♂️🤷‍♀️, you're not alone! Running a business is intense, and full of curveballs; making big moves without a strategic plan leaves you open to emotional decision making - no bueno.

Strategic planning sounds hard, and it can be overwhelming if you don't know where to start - we get that! In this session, we show you a simple step-by-step approach to creating a One-Page Strategic Plan that will help you reach your goals and look like a strategic planning genius - giving your team confidence that the company is heading in a clear direction.

After this session, you'll be armed with:

  • Ways to establish realistic goals for 2022
  • Knowledge to create your easy-to-use one page strategic plan template
  • An understanding of how to break down your year-end goals into 2-3 initiatives

BONUS: You’ll be given ready-to-go systems that strategize initiatives into a weekly schedule to keep you on track in 2022.

Room
TBD

Lenny Scarola
Lenny Scarola
VIP + Ultra VIP
How to Raise Your Prices Without Losing Your Business

In this unprecedented time the roofing industry has seen multiple price increases from manufacturing, distribution and labor. It is the responsibility of the business owner to maintain profit margin and keep the entire company staff not only maintaining but increasing their income.

Lenny Scarola will show you how you can not just pass on the price increases to the customer but increase your company’s margin all while increasing the company’s close rate and not losing customers to ‘low bid’ competition.

Whether your business focuses primarily on retail or restoration work, every business is experiencing increases in costs. Every business can benefit from the information that will be covered in this breakout.

Room
TBD

Joseph Hughes
Joseph Hughes
VIP + Ultra VIP
Learn How to Generate Your Own Roof Appointments On Demand

Every successful roofing company has a system for generating their own customers. If you don’t have the ability to generate your own business, you’re at the mercy of buying leads and paying marketers who may not have your best interests in mind.

In this value-packed session, Joseph will walk you through a simple, 4-step process that you can implement right away to generate your own high-quality inbound appointments. On top of that, he will share a framework that you can use to build a lifetime customer-generating system in your roofing company.

It’s time to take control of your marketing, and take control over the future of your roofing company!

Room
TBD

Adam Sand
Adam Sand
Main Conference
How to Implement “Traction” EOS in your Roofing Company

Do you want to sell your company to a big fruit roofing company someday?

Do you want to stop chasing your tail every day?

Traction is an amazing book full of tools to build a great foundation that will allow your company to integrate the vision you have for your company. If you’re planning on taking the golden nuggets from the Roofing Process conference home to improve your roofing company you need to come to this breakout session.

Over the last 5 years I have been teaching, and implementing EOS principles internationally, and have seen the capacity for achievement increase drastically and immediately. I’m excited to share my experiences and help you leave RPC with the tools you need to make massive differences back home.

Room
TBD

Todd Beckman
Todd Beckman
Main Conference
How to Keep Up With Price Changes in Xactimate

Xactware Certified Trainer, Todd Beckman, will be presenting how you as a Contractor should be changing prices in Xactimate. We all have seen the market pricing rise for labor and materials so knowing how to correctly account for the increases in pricing is vital if you're currently using the software. Don't leave money behind simply because you don't know these few, simple tactics to add the price changes correctly and get them paid by the insurance company.

Room
TBD

Elizabeth Calzadilla
Elizabeth Calzadilla
Main Conference
Business Bolt / Plan & Organize 2022

The new wave where Organization, Technology, Branding, & Marketing meets Roofing.

Room
TBD

Jen Silver
Jen Silver
Main Conference
Financing is the future of the Restoration Industry Overview

I focus on the things that we, as contractors, should focus on; is it broke; what’s it’s going to take to fix it; and how much does it cost. I am showing contractors how to understand their overhead, how to create retail estimates that cover expenses, including Owners salaries and still generate a reasonable net profit and stay in business. I am teaching them how to sell the new model to consumers who are used to “doing it for insurance proceeds. I want the Roofing restoration industry to be viewed as a professional industry, with business that will stay around. Getting out of the claim process allows contractors to focus on the things that really matter, understanding their margins, investing capital for growth, and customer service.

Room
TBD

Rob Clemons
Rob Clemons
Main Conference
5 Steps to Building the Company Culture you desire

The secret to business success: retain top talent, increase sales and maximize profits. In this session, learn 5 steps to creating and establishing a powerful company culture to grow your business to new levels.

Room
TBD

Mark Godaire
Mark Godaire
Main Conference
"Crumbs" - A roofing Salesman's worst nightmare

Is your sales team overwhelmed, stressed, or even worse... quitting? Are you a salespeople who is losing sleep, feeling disorganized, and just seem to drop the ball on a weekly and monthly basis? The best kind of sales teams are HAPPY and FULLFILLED ones! In this breakout we will dive into the biggest hurdle roofing salesman seem to have and how to overcome it with proper procedures and mental strategies to keep you and your sales team in it for the long term.

Pricing Options

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2021 Pricing

ULTRA VIP (All Access) VIP Access Main Conference Official Recordings
Super Early Bird Sale
(ends March 31st)
$1,599 $1,099 $499 $199
Early Bird
(ends August 30th)
$1,799 $1,299 $599 $199
Regular
(ends November 30th)
$1,899 $1,399 $699 $199
Walk in price December $2,199 $1,599 $799 $199

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$1,899
ULTRA VIP (All Access)*

VIP Seating and access to all welcome and afterparties.

Front row and VIP seating for all events.

Private lunch in the Ultra VIP room with some speakers.

Pass to Wednesday Workshops.

Recordings of all keynote and breakout speakers.

$1,399
VIP Access

Guaranteed access to all breakout sessions.

Designated seating for all events.

Access to all welcome and afterparties.

Pass to Wednesday Workshops.

Recordings of all keynote and breakout speakers.

$699
Main Conference**

Access to all keynote speakers.

Limited breakout sessions (first-come, first-serve basis)

Recordings of all keynote and breakout speakers.

$199
Official Recordings

Official Replays from 2021 Roofing Process conference recordings

Keynotes, Breakout sessions, Marcus Sheridan 3 hours Master Class, exclusive interviews

You get over 30 videos!

Also available at no additional cost at roofing-school.com

*120 Person Max

**Cannot attend afterparties. Limited access to breakout speakers (first-come, first-serve basis)

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Rosen Centre

Located just a short drive from Orlando International Airport (MCO), the Rosen Centre has everything you need to feel comfortable during the Roofing Process Conference!

In addition to the conference, you will also be able to take part in after parties on each night of the conference.

Come for the educational value, and stay for the good times at Roofing Process Conference 2021 in Orlando!

9840 International Dr, Orlando, FL 32819